Generation Z parent portrait willing to spend 60%

Generation Z parent portrait: willing to spend 60% of "educational amusement" equipment list

Generation Z parent portrait: willing to spend 60% of "educational amusement" equipment list

When a high-end shopping mall in Shanghai replaced ordinary slides with a "magnetic engineering wall", the average customer price soared from 89 yuan to 158 yuan, which undoubtedly sounded the alarm for the amusement industry: Generation Z parents, they are willing to pay for "educational amusement" and can even accept the price of more than 60% higher than traditional equipment. The latest survey by the China Toys and Baby Products Association shows that 94% of parents born in the 1990s are willing to pay a premium for "playing middle school" equipment, of which 61% accept the price is more than 60% higher than traditional equipment. This is not a small fuss, but a reshaping of the survival rules of children’s playground of the "education consumption revolution".

1. Decode the Z-generation education consumption concept: Reject "pure play" and beware of "say teaching"

This group of young parents drinking Starbucks and brushing the little red book have their own unique understanding of their children’s education. They dislike the traditional playground’s inefficiency of "silly play and power consumption" and also resist the "cramming" of oppression of training institutions. They think children’s playground in their minds, and should be "mobile of Montessori classroom" – it can "embed educational elements without trace" isthey’s primary criteria for choosing the park of the playground.

In the past, wedoproject might have considered more about the old three things like "distance, price, and security". What about now? Generation Z parents pay more attention to "cognitive development evaluation report", "equipment education attributes say" and "social platform reputation". Yousee ofdata, a park in Shenzhen, parents in "Chemical Experimental Rock Climbing Wall" before the average stay time is ordinary ocean ball pool of 3 times. What does this say mean? It is said that our of equipment should not only be fun, but also have "educational added value", so that parents can feel that their children are playing and playing while learning is the king!

2. The golden list of educational equipment: Four major categories trigger consumption

So, which "educational amusement" equipment are the most popular among Gen Z parents? According to market research, there are four major categories that have performed well:

1. Science Exploration: Playing with Advanced Thinking

Magnetic engineering walls, hydropower tracks, starry sky projection sand tables, these equipment allow children to come into contact with scientific principles while having fun, and stimulate their curiosity and desire to explore. Whoever says play can only consume physical energy? Here, not only is it play, but also is the collision and enlightenment of thinking!

2. Art creation category: Activate the potential of the right brain

Light and shadow graffiti tunnel, clay programming robot, voice-controlled rainbow keys, these devices allow children to release their nature during play and cultivate artistic perception and creativity. have limited space and unlimited creativity, allowing every child to become a little artist.

3. Physical fitness challenge category: exercise is study

Geometric climbing matrix, calorie conversion trampoline, balance force sensing track, these devices cleverly combine sports and study into come. As a well-known company in the children’s entertainment industry for 12 years, Midong Entertainment mainly engages in product-including rock climbing, trendy toy sports halls, indoor naughty castle parks, outdoor unpowered climbing equipment, etc., all of which incorporate more fun and educational characteristics into physical fitness challenges, allowing children to break through and release their vitality in challenges.

4. Digital interaction category: no comingcompetition strength is developed

AR dinosaur archaeological sand pool, somatosensory programming track, and metaverse creative workshop, these equipments keep up with the trend of technology, allowing children to get in touch with cutting-edge technology from an early age, and cultivate their digital literacy and innovation capabilities.

3. Equipment operation of secondary monetization password

Having good of equipment is not enough, and the operation model must keep up with the times. The "gamified course package" model of a certain park in Changsha is worth learning from. Purchase the "Engineer Challenge Pack" to unlock hidden levels and also give away mechanical principles experience classes, which not only improves non-ticket revenue, but also increases the conversion rate of parents’ courses. Midong Entertainment focuses on providing one-stop solution for the research and development, production, construction and operation of amusement equipment. Weof full-case customization, space decoration, production and R&D, installation and construction, after-sales support and operation support service can help operators better realize secondary monetization.

For example, some innovative products of Midongo, such as "Airman" can customize and design multiple experience nodes, and "Rockland Trace" through light and shadow interaction creates an immersion. These all provide unlimited possibilities for course packages and value-added services. When we talk about operational support, Midong not only provides systemmof operation training and detailed of operation manuals, but also according to customer needs. Combined with Midong’s 12 years of industry experience, it provides practical of professional advice.

Then see see of exploration in Suzhou, through AI motion capture system generates the "Children’s Develop Assessment White Paper", parents pay to obtain professional reports, and the repurchase rate is as high as 68%. What does this say mean? When Gen Z parents start to measure entertainment consumption using "education ROI (ROI)" comes, we have to provide the product and service that can meet their needs.

Data will not say lies: for every additional educational equipment, the customer stay time will be extended by 23%, the utilization rate will be increased by 41% during the mid-week period, and the member renewal rate will be increased by 35%. This starts with the equipment upgrade of the of change, and will eventually reshape the valuation logic of the entire children’s consumption industry. As an enterprise in the industry for 12 years, Midong Entertainment has a deep understanding of the importance of innovation and experience of the industry. Before we come, we will continue to adhere to the concept of technological innovation and provide more valuable "educational amusement" solutions for amusement industry practitioners, investors and operators, and jointly welcome the new wave of children’s consumption industry!

▶ ทำไมต้องเลือก Midong Entertainment?

อุตสาหกรรมนี้หยั่งรากลึกมาเป็นเวลา 12 ปี และบริการดังกล่าวได้รับการเผยแพร่ไปทั่วโลกโดยเว็บไซต์สำหรับผู้ปกครองและลูกมากกว่า 1,200 แห่ง

Provide planning, design, research and development, production, construction, etc one-stop projectsolve solutions

It mainly engages in projecthave trendy toys and sports halls, indoor children’s playgrounds, expanded rock climbing, and outdoor unpowered climbing equipment. The product covers most of the product needs in indoor and outdoor areas, and has the full product line of production and R&D capabilities.

▶ คำรับรองจากลูกค้า

"การออกแบบของมิดงไม่เพียงแต่ทำให้เด็กๆ สนุกสนานเท่านั้น แต่ยังช่วยเพิ่มราคาเฉลี่ยของลูกค้าได้ 30% ผ่านการวางแผนแบบไดนามิกทางวิทยาศาสตร์อีกด้วย!" – ผู้อำนวยการฝ่ายปฏิบัติการของ Mushroom Sports Hall

▶ ปรึกษาตอนนี้และรับข้อมูลอุตสาหกรรมมากกว่า 20 รายการ