150㎡ Naughty Castle You can also play with big wea

150㎡ Naughty Castle: You can also play with "big" wealth in a small space!

If you invest in a 150㎡ naughty castle, where did you spend money?

150㎡ naughty castle of equipment procurement, how to spend the budget?

Equipment procurement can be used as a naughty castle investment of "big head"! Thinkknow where the money goes? Basic configurations, such as IS slides, ocean ball pools, and climbing frames, cost about 800 to 1,200 yuan per square meter. If you calculate the come150㎡, you will get 120,000 to 180,000 yuan. Ifthink innovates and upgrades, and introduces "trendy" equipment such as interactive projection and career experience areas, it will have to add 150,000 to 250,000 yuan, and the total equipment cost can reach up to 430,000 yuan! Who says Naughty Castle can only be simple of fun?

Here, not only is it a place to release children’s vitality, but it is also an immersive experience of challenge space! In When choosing a device, Midong Entertainment recommends giving priority to throughASTM certified environmentally friendly materials, such as laying security floor mats with recycled rubber particles in Nike old shoes. This is not only environmentally friendly, but also improves security!

How can we avoid "breaking into pitfalls" when renting the site?

The venue rent can determine the key of "life and death line"! The monthly rent of 150㎡ of shopping malls in first-tier cities may be as high as 12,000 to 18,000 yuan, and a year it will be more than 100,000 or even more than 200,000 yuan. But if you want to choose a third- and fourth-tier city of communities, the monthly rent may be only 4,000 to 5,000 yuan, which can save a lot of money in a year! have limited ofbudget, infinite of possibility!

My experience in amusement told you that when the landlord talks about the situation, remember to require at least 45 days of "rental exemption period" and write the "guest flow guarantee clause" into the contract, so that you can effectively reduce the risk of vacancy!

What hidden costs have in the decoration and license processing?

Decoration is not just about brushing the walls and laying the floor! It costs about 45,000 yuan to simply decorate 150㎡, but ifthink may have to spend 90,000 yuan to create a have theme and have sound and light systemof immersive paradise.

In addition to the open decoration costs, you also have some "hidden costs": for example, fire inspections are not charged, but air quality inspection reports and anti-collision inspection certification are indispensable, and several thousand yuan "slide away". Don’t forget, these details determine the uncomeof operation experience!

How to prepare for the "first level" of operation start-up capital?

The preparation of work before opening cannot be ignored! Personnel training, publicity and promotion, and system construction are all essential aspects. For example, the two employees have about 8,000 yuan in pre-job training and insurance costs; the opening activities and local Internet celebrity promotion, the budget costs about 20,000 yuan; and the construction of member management software and monitoring equipment must be made of about 15,000 yuan.

In the early stage, these investments are to better experience and the dynamic operation of the park of the park! Midong Entertainment believes that the "first level" of operation is fully prepared to ensure the healthy cash flow.

How to quickly make money from a naughty castle? From "traffic thinking" to "user lifelong value"!

How to set tickets to balance market and profit?

Pricing is a great idea! In first-tier cities, you can make a single ticket of RMB 80-120, while in third- and fourth-tier cities, you can make a 40-60 yuan. If you want to guarantee your capital, you have to have at least 35-70 children to play every day.

But who says can only sell single tickets? Midong Entertainment advocates the establish membership system, such as launching the "399 yuan quarterly card", which not only includes multiple games, but also can be matched with handicraft classes, which can lock in long-term consumption and the member repurchase rate can reach 60%! Also, don’t forget to attach the service! Add a catering area to sell children’s meals and coffee, and the gross profit margin can reach 60%; selling point IP derivative toys can instantly increase the average customer price by 20 yuan!

How to move from "ground promotion" to "private domain fission" in customer acquisition channels?

It’s not enough to just post flyers offline! Now in the popular "private domain fission"! and the surrounding mother and baby stores and early education institutions engage in cross-industry cooperation, such as "buying milk powder and getting a 30-yuan coupon", which can easily attract theirof customers to come.

Establish parent group, push "Today’s Open Project" every day, organize "Parent-Child Challenge" every week, and let parents spontaneously help you with social fission! I also have short video marketing, shoot some of the popular content like "Devil’s Slide Challenge", and put it on the local account of Douyin, and a video can bring hundreds of yuan of traffic. Is it not very powerful? This is the innovative way to acquire customers!

Scene innovation, how to break through the ceiling of "traditional paradise"?

Now it is not enough to provide entertainment in I only. It is necessary to integrate **** technology, education, and even social interaction! In terms of innovative product concept, Midong Entertainment in introduced VR space adventure zones. Children can complete interstellar missions by wearing AR glasses, and parents can also check children’s sports data in real time through APP, which simply fills the experience!

You can also open a "intangible cultural heritage workshop", such as the Miao batik experience class, which charges 80 yuan per class, which can increase revenue of more than 100,000 or 200,000 yuan a year. This perfectly integrates education and entertainment! Limited festival theme activities and customized birthday parties can greatly increase the attractiveness and unit price of the park. Here, not only is it fun, but also is the exploration and growth of the complex!

Risk control and return cycle, 150㎡ paradise of "survival rule"!

How to save 200,000 with cost optimization?

How can thinkknow save money cleverly? Midong Entertainment tells you three tough tricks! Use projection interactive wall to replace high-priced hard decoration, the 10-square-meter projection area cost is only one-fifth of the traditional decoration of! After training, employees can work part-time as a "parent-child activity mentor" to reduce the recruitment of full-time personnel and save labor costs. You can also consider installing a photovoltaic roof and rainwater recycling system to directly reduce the water and electricity bill by 30%! These innovative of cost control methods allow you to realize unlimited of value in limited of space!

Security and health, parents care about the "lifeline" the most!

security and sanitation is naughty castle of "lifeline"! Midong Entertainment emphasizes that the equipment must be inspected every day, comprehensive maintenance is carried out every month, and the "security file" can be established so that parents can feel at ease. The ocean ball pool is disinfected weekly with ultraviolet rays, and the soft bag surface is sprayed with children’s special disinfectant every day. These details cannot be ignored!

In addition, if you buy public liability insurance and equipment accident insurance, you can buy yourself and customers a piece of peace of mind by spending a few thousand yuan a year. This is the way to manage it responsibly!

Data-driven, refined operation of "Compass"!

Stop operating based on your feelings! Midong Entertainment believes that we must learn to use datasay words. Through member systemalysis customers’ age and consumption frequency, push discount information in a targeted manner to achieve accurate marketing. Work has less daily passenger flow? "Silver-haired companion tickets" can be launched to allow the elderly over 60 years old to accompany them for free, and increase the flow of customers during non-peak hours!

Establish the "profit early warning model" to automatically trigger an alarm when the gross profit margin is less than 40%, and adjust the operation strategy in time to ensure the healthy development of the park. This is the real operation of refined operation!

How long will it take to make a 150㎡ paradise to make a profit?

You are most concerned about the return of this cycle! Taking the basic paradise of third- and fourth-tier cities as an example, the total investment is about 267,000 yuan, and the monthly profit is 33,000 yuan, and the capital can be recovered in about 8.1 months! In first-tier cities, the total investment in upgraded parks is 786,000, and the monthly profit can reach 230,000, and the return cycle can be shortened to 3.4 months! This is the small space and large operation of art, through refined cost control, scene-based experience design and data-based operation, and can quickly achieve profitability even in the fierce market!

Industry trend: 150㎡ paradise of "not coming competition power"!

The integration of marketand technology has not come of "gold-out land"!

Sinking the market is simply "Nuggets"! The annual growth rate of county markets is as high as 28%, far exceeding the overall market 15%. Moreover, the rent of township stores only has 1/3 of the city. Isn’t this the limit on investment? Is it possible to see the unlimited view of? The deep integration of technology is also the general trend. The scale of VR/AR children’s playground market is expected to exceed 5 billion yuan in 2025, and the AI ​​intelligent companion system can also increase the repurchase rate of 30%! The "double reduction" policy has also promoted the demand for education and entertainment. There are more than 40 million children aged 0-6, and the potential of county markets is simply huge! Without coming, being able to deeply integrate technology, education and parent-child interaction of the park will surely continue to lead the way in the 100 billion market!

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