R FUN Changchun: The Stunning Chinese New Year Turnaround of an Aging Amusement Park – and the Story Behind Its 2 Million RMB Revenue Win

On the traditional Little New Year (the 23rd day of the 12th lunar month, the official kickoff to Chinese New Year festivities), the R FUN Trendy Sports Block at Changchun’s Zhongdong Xintiandi Shopping Mall officially opened its doors to the public.

No one expected that this 1,000㎡ venue, transformed from a long-running underperforming traditional amusement park, would deliver a staggering 2 million RMB (approx. $278,000 USD) in revenue during the Chinese New Year holiday. It quickly became the must-visit hotspot for young people and families across Changchun.

Before the revamp, the venue was trapped in the same industry bottleneck plaguing most traditional amusement parks: aging, outdated equipment, repetitive uninspired gameplay that failed to attract young people, and one-time visits from families with no intent to return. The vast space saw plummeting sales per square meter, with empty facilities and fading foot traffic painting a grim picture.

The client’s request was clear: they didn’t want minor tweaks or patchwork fixes. They wanted a complete, transformative rebirth for the space.

When our team at Mizone Playground took on the project, the first thing we saw wasn’t the outdated facilities – it was the 12-meter ceiling height, and the years of wasted spatial potential locked inside this 1,000㎡ venue.

Traditional amusement parks always follow a flat, ground-level layout, leaving high-ceiling areas completely unused, and even walkways serve no purpose beyond basic foot traffic, with zero additional value. Our mission was to turn every single inch of the space into a place that delivers both joy and commercial value.

We transformed that 12-meter vertical space into a two-tiered immersive experience zone. The upper level houses a dynamic Slide Matrix paired with a High-Altitude Adventure Course, plus an Aerial Magic Net and our signature Spirit Ferry Aerial Ride. These thrilling, highly visible attractions can be seen from across the mall, acting as a built-in, eye-catching draw for foot traffic.

What was once a plain, pedestrian-only central walkway was reimagined as a dedicated route for our viral-themed kids’ train. As children ride the train through the entire venue, this previously dead space has become the most popular family-friendly spot in the entire park.

On the ground level, our exclusive new TUMBLING MOTORCYCLES takes center stage, alongside a thoughtfully laid out selection of attractions including Spherical Climbing, Professional Trampoline Zones, and Wave Devil Slides. There’s fun to be had for everyone, from toddlers aged 3 to young adults in their 20s.

We skipped complicated tiered pricing and hidden fees entirely, opting for a simple, single-ticket all-access pass: one ticket grants unlimited play on every attraction in the venue. No hidden costs, no extra paywalls – just straightforward fun. This model earned us deep trust from our guests, and a steady, ever-growing stream of visitors.

Throughout the Chinese New Year holiday, the venue was packed to the brim every single day. The roar of the TUMBLING MOTORCYCLES, the laughter from the slides, and the cheerful jingle of the kids’ train blended together to create the most joyful, vibrant soundtrack of the holiday in Changchun.

That 2 million RMB revenue win is not the finish line – it’s the starting line of this old venue’s new life. For the countless traditional amusement park operators still struggling with stagnant growth and declining traffic, the so-called industry winter never comes from a lack of market demand. It comes from failing to evolve with what your guests are looking for.

It’s not about selling access to rides anymore – it’s about selling unforgettable experiences.

It’s not about managing a venue anymore – it’s about crafting compelling content.

That is the core secret behind R FUN’s incredible turnaround.