Children’s Sports Hall opens in the third month： Why do you need to do all-member marketing？

Children’s Sports Hall opens in the third month: Why do you need to do all-member marketing?

Three months after opening, the Is Children’s Sports Hall has transformed from "fresh attraction" to "long-term operation" of the critical period.

If at this time, the customer flow start slows down and the repurchase rate is not high, the problem is often not the demand for ismarket, and the ismarketing method is single, so the customer is insufficient.

How to break the growth bottleneck?

The answer is – marketing for all members.

In the third month, advertising traffic alone is expensive, and simply etcuser is uncontrollable. Every position and every link in the venue must be involved in marketing, so that the customer can feel the value from entering the hall to leaving the hall, thereby improving the customer’s stickiness, improving conversion rate, and driving word-of-mouth dissemination.

1. Why do you have to do all-member marketing in the third month?

(1) Natural flow is declining, customer growth is weak

Data shows that 2-3 months after most children’s sports halls open, the passenger flow will decline by 20%-30% of.

Reason is:

The initial promotional discount period has passed, and the price-sensitive user has decreased.

goaluser (parents) have basically tried it, and the repurchase rate is unstable.

Relying on a single advertising promotion, the cost is high and the effect is diminishing.

To maintain growth, it is necessary to change from "passive customer acquisition" to "full staff guidance", so that employees can become user experience of optimizers and marketing of promoters, so that every service can promote repurchase and referral.

(2) Customer makes more cautious decisions and requires more trust

In the early stages of opening, many parents are willing to "try see", but to make them a long-term member, they need to have a stronger sense of trust and value.

This not only depends on whether the device is fun or not, but also includes:

The front desk is not provided professional advice to help parents match the appropriate course/membership program.

The coach will take the initiative to pay attention to the children’s progress and give timely encouragement so that parents can see value.

The on-site service is not meticulous and considerate, enhances the customer experience and promotes word-of-mouth dissemination.

All members of the market are connected together to make the service itself the best of marketing method.

2. How to do all-member marketing in the children’s sports hall?

(1) Front desk: not only is the reception, but also iscustomer needs of miners

✅ Accurately recommended membership card:

When parents take their children for the first time to experience it, the front desk should take the initiative to understand their needs, such as their children’s of exercise habits, interests and directions, and recommend suitable courses or membership cards instead of briefly introducing "what wehave".

✅ Community Guide:

Each new customer should be invited to the parent community through the community operation, so that they can continue to obtain sports hall of activity information and parenting knowledge, and enhance stickiness.

(2) Coach: not only is the teacher, but also isbrand value of conveyor

✅ Coach marketing three-step method:

Communication before class: communicate with parents briefly before class to understand their children’s characteristics and enhance their sense of trust.

Interaction in class: Encourage children to participate in challenges, such as the ability to pass through the intelligent physical fitness, so that parents can see their children’s growth and progress.

After-class feedback: After each class, take the initiative to feedback your child’s performance to parents, and recommend a plan suitable for advanced training or member upgrades in a timely manner.

(3) Environment and equipment: Make interaction a marketing tool

✅ Social Sharing Point:

Midong Entertainment of smart interactive device not only improves children’s sports fun, but also makes parents willing to take photos and share. for example:

Set up a "challenge ranking". After the child completes the passing level, parents can scan the code to generate a score poster and share it with their friends.

Create a "growth record wall", regularly show children’s progress, and enhance parents’ sense of belonging.

✅ Experience marketing:

Regular membership experience days are held to let children bring friends to experience for free, through recommendations from acquaintances, lower the threshold for making new users and improve conversion rates.

In the third month of operation of the Children’s Sports Hall, it is not enough to rely solely on advertising to attract traffic. Only marketing for all employees can improve the customer experience, drive word-of-mouth dissemination, and achieve performance breakthroughs.

Midong Entertainment not only provides highly interactive of amusement equipment, but also helps venues optimize marketing strategy, allowing every employee to become a promoter of customer acquisition and retention of.