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How to create a sports hall that truly attracts teenagers of amusement projects?

In the trend of development in the amusement industry, youth market is becoming a new growth point. They are no longer content with traditional children’s playgrounds, but are seeking more challenging, interactive and social attributes of play project. So, how to accurately grasp the interests of young people and create a space to truly attract them?

Teens are different from young children, they focus more on challenges, sports and social experiences. Therefore, when designing an amusement venue in, we need to focus on the following key points:

Sports attributes: Teenagers are keen on physical confrontation and competitive challenges, such as rock climbing, trampolines, park skateboards, etcprojects. This type of sports project can stimulate their fighting spirit and enhance physical fitness.

Exciting experience: Compared with young children, teenagers prefer to bring the adrenaline soaring ofproject, such as ziplines, extreme swings, VR virtual adventure etc.

Social interaction: Ofusers in this age tend to go with their friends, and like to be able to shoot short videos and form social topics of amusement projects, such as immersive battle games and multiplayer competitive projectetc.

How to choose the right of play project?

At present, the market’s of entertainment projects for teenagers are mainly divided into sports, trendy social, or a combination of the two.

1. Sports and competitive project

This type of project emphasizes body coordination, endurance and competitiveness, and can provide a real sports experience for teenagers. for example:

Rock Climbing Wall: Simulates outdoor climbing, providing different difficulty levels, etc., allowing players to experience the sense of accomplishment of conquering the peaks.

Free Trampoline: Suitable for various tumbling and jumping movements, it can not only exercise core strength, but also be very interesting.

Zipline: Combining speed and height of stimulating experience, suitable for teenagers who like to challenge the limit of.

2. Trendy social project

This type of project emphasizes the sense of technology and social attributes, which can attract young groups to check in and share, and enhance the venue’s of communication effect. for example:

VR immersive game: Combining virtual reality technology, players can enter the world of science fiction and adventure etc themes, enhancing their sense of interaction.

Internet celebrity skateboard park: It not only provides professional skateboarding experience, but also attracts young people to shoot short videos and form social communication.

Theme photography interactive area: Create a cool check-in space in line with the aesthetic of teenagers and increase the exposure of social platforms.

3. Sports + social of integration solution

Combining sports competition and trendy social elements ofproject makes it easier to form long-term attractiveness, for example:

Live CS Arena: Fusion of tactical competition and shooting confrontation, which is both sporty and social.

Immersive obstacle challenge: Set up a break-through obstacle course to allow players to interact in the challenge.

Multiplayer team challenge project: such as multiplayer collaborative rock climbing, team obstacle race etc to improve the social atmosphere.

Venue layout and operation strategy

In order to better serve the youth group, the space needs to be planned reasonably when designing the venue to ensure a combination of movement and stillness and smooth experience.

Function division

Athletic Challenge Area: Suitable for rock climbing, ziplines, trampolines, etc. High-volume project.

Interactive social area: VR games, immersive level breakthroughs, theme check-in area.

Leisure supply area: Provides rest, social space, and light food supply station.

Security Guarantee System Projectalthough pursuing excitement, but security is still operational of core.

Adopt amusement equipment in accordance with international standards to ensure a stable structure.

Equipped with professional coaches to guide competitive projects and improve security operation specifications.

Establish improves ofsecurity protection system, such as security belts, buffer pads, intelligent monitoring etc.

Social platformmarketing

Through short video platforms (such as Douyin and Xiaohongshu) conduct hot marketing to attract the attention of young people.

Design online and offline linkage activities, such as challenge competitions, clock-in rewards etc, to improve user stickiness.

Combining trendy culture, such as cross-border cooperation between e-sports and street dance etc, enhance brand influence.

The success of youth amusement project not only depends on innovative of amusement equipment, but also requires accurate insight into the needs of goal groups and through reasonable of operation strategy to realize commercial value. Only by having to think from the perspective of young people can we create a space that makes them willing to play and play with the amusement.

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