High-end Children’s Playground： Parent-child consumption upgrade in the new era of entrepreneurial trend

High-end Children’s Playground: Parent-child consumption upgrade in the new era of entrepreneurial trend

Thinkin children’s entertainment industry get a share? High-end children’s playground is becoming the first choice for entrepreneurs in the new era, bringing unprecedented business opportunities and social value.

What is the high-end children’s playground?

High-end children’s playground refers to a new type of parent-child entertainment space with high-quality amusement equipment, theme design and refined service as the core. Unlike traditional playgrounds, it focuses more on the integration of experience quality and educational value. Midong Entertainment has been deeply involved in this field for 12 years, from the initial of Naughty Castle to the current trendy sports hall, witnessing the industry’s gorgeous turn from "haveof to play" to "go well". This type of park is usually equipped with imported equipment and professional teams to create an immersive interactive environment.

Why are high-end children’s playgrounds important?

Who says children’s entertainment can only be simple of jumping? High-end children’s playgrounds carry multiple needs of families in the new era: children receive high-quality companionship, parents enjoy social space, and commercial entities obtain passenger flow engines. Data shows that high-quality parent-child project can bring more than 30% of customer flow to the mall. The case of Midong Entertainment of 500+ project proves that this place is not only a child’s entertainment paradise, but also a family emotional connection and an important carrier of community cultural construction.

What scenarios are high-end children’s playgrounds suitable for?

From shopping centers to community supporting facilities, from scenic spots and resorts to urban complexes, the high-end children’s playground of application scene is in full bloom. Shopping malls and supermarkets need IT to improve the stickiness of household consumption, residential communities use IT to increase supporting value, and tourist attractions use IT to extend tourists’ stay time. In practice, it was found that whether it is indoor of rock climbing or outdoor unpowered equipment, the key is deep integration with the environment and differentiated positioning.

What are the characteristics of high-end children’s playgrounds?

Modern high-end children’s playgrounds are mainly divided into three categories: theme experience, technology interactive and sports expansion. Thematic experience type is like Midong of "Star Dream" project, creating a dream IP world; the technology interactive type integrates VR and ARetc cutting-edge technologies; the sports expansion type focuses on physical training and challenge breakthroughs. Each type has unique customer acquisition capabilities and profit model, and the key is based on togoal customer base and site characteristics to accurately select, realizing one-stop solution of optimal configuration.

What are the core advantages of high-end children’s playground?

High customer unit price is definitely the most intuitive advantage! Parents are never ruthless in spending money on their children. Tickets, membership cards, course training are everywhere. More importantly, ofos has high barriers to differentiation and competition, and ordinary parks are seriously homogeneous, while high-end projectof theme design, imported equipment configuration, and professional serviceteam have formed a natural competition moat. Midong Entertainment of innovative products such as 360 bicycles and diamond centrifuges are typical representatives of differentiated advantages of isthrough technological innovation.

What is the difference between high-end children’s playgrounds and traditional playgrounds?

Traditional amusement parks win by "quantity", while high-end children’s playgrounds win by "quality". The former pursues the number and area of ​​equipment, while the latter focuses on the depth of experience and service quality. In terms of operation model, traditional places simply sell tickets, while high-end parks build an ecological closed loop of "amusement + education + social + consumption". In the planning of Midong Entertainment, it was found that the high-end park of floor efficiency is usually 3-5 times the traditional place, which is the quality premium of power.

How to choose the suitable high-end children’s playground project?

Select the site as the king and position it as the soul! First, analyze the 3 kilometers of household consumption level and competitive product distribution around the area, and determine the portrait of the goal customer base. Secondly, the site conditions are evaluated: floor height, load bearing, fire passage etc hardware indicators. Finally, consider the degree of differentiation of topic positioning. Midong Entertainment Suggestions: First-tier cities focus on technological experience, second- and third-tier cities focus on development sports expansion, and fourth-tier cities can consider comprehensive themes. Remember, it is best to be suitable for the of, blindly pursuing lofty will only backfire.

What is the best practice for high-end children’s playground?

Membership system + course-based + event marketingis three tricks. The membership system ensures stable cash flow, coursework enhances customer stickiness, and activity marketing expands the brand’s impact. Midong Entertainment of "Hi Cat Extreme" project is typical case: through rock climbing course training establish professional barriers, regular parent-child challenge competitions enhance community attributes, and member points system promote repurchase. The most important thing is to establish the standardized operation system to ensure the consistency of service quality.

What should you pay attention to when investing in high-end children’s playgrounds?

The funding planning should be sufficient for the operation cycle and prepare at least 6-12 months of operating funds. When choosing equipment, do not blindly pursue imports, security and maintainability are more important. Team construction is the top priority, and professional amusement instructor and customer service team directly affects the customer experience. In addition, we should pay attention to policy risks and ensure that all equipment and operations comply with the latest ofsecurity standards. Reminder of 10 years of installation experience in Midong Entertainment: There is no good product at cheap prices, but expensive of may not be suitable for you.

How to improve the effect of high-end children’s playground?

Digital operation is a compulsory course! Through mini programs and APPestablish private domain traffic pool, accurately push courses and activity information. Equipment upgrades should be gradually innovative, and new of amusement projects should be introduced regularly to keep them fresh. The most important thing is ofis to create a word-of-mouth fission mechanism: high-end parents love to share, and Xiaohongshu’s pictures are free advertisements. Midong Entertainment found that the natural transmission effect of high-quality projects often exceeds paid promotion, and the key is to give parents enough "show off capital".

What are the common misunderstandings about high-end children’s playground of have?

The biggest misunderstanding is that blindly pursues luxury equipment and ignores operational details. No matter how good the equipment does not have professional of serviceteam, it is also decorated. Secondly, the pricing strategy is imbalanced, the price is too high and the price is too low and it damages the brand image. It also ignores adjustments to off-peak seasons and lacks the effect ofmarketing means to deal with periodic fluctuations. Midong Entertainment of experience tells us: Hardware is the basic, software is the soul, and operation is the key, and all three are indispensable.

What is the trend of high-end children’s playground ofdevelop?

In less than five years, the integration of technology and education attributes will become the mainstream trend. AI interaction, somatosensory games, and virtual reality etc technologies will be deeply integrated into the amusement experience. At the same time, STEAM education and physical fitness training etc professional courses will become standard. From the business model to the comprehensive family entertainment center, it is the general trend. Midong Entertainment is planning to plan the concept of "trendy toy sports hall", which is the trend of forward-looking practice.

Summary of key points

High-end children’s playground represents the inevitable trend of parent-child consumption upgrading, and has the advantages of high customer unit price, strong stickiness, and easy fission of the business. The key to success lies in precise positioning, professional operation and continuous innovation.

Action Suggestions: In-depth research on goalmarket, select professional partners, formulate detailed operation plan, attach importance to team construction and service quality, seize the dividends of consumption upgrade, and do parents’ hearts of "walk the baby’s ceiling".

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