Children’s Paradise Nuggets strategy Seize the gol

Children’s Paradise "Nuggets" strategy: Seize the golden opening time and trigger traffic without dreams!

Children’s playground "Nuggets" strategy: seize the golden opening time and trigger traffic without dreams!

How to seize the golden opening time of children’s playground? From preparation to detonating of full cycle strategy

Hey, all the investors and operators of the amusement industry, have you ever wondered if the opening time of the children’s playground is really as simple as choosing a zodiac auspicious day? Whoever says that opens a business can only serve the etc.? In the operation battlefield of children’s playground, seizing the "golden opening time" is the kingly way. It can not only make you achieve twice the result with half the effort, but also trigger traffic and make the playground stand out in the intense ofmarketcompetition!

1. How to choose the opening time? Grasping traffic peaks is the key!

The opening time of the children’s playground, you can decide on the same thing without slapping your head. Itof’s underlying logic is actually precisely leveraging userof consumption habits and traffic dividends.

When is the Children’s Park of "top stream" of passenger flow?

According to market data, the peak period of passenger flow in children’s playground is mainly concentrated in the following "prime periods":

Holidays: During important holidays of Spring Festival, National Day, and June 1st etc., the passenger flow can reach 3-5 times the weekdays, which is simply a door-to-door traffic package!

Winter and summer vacation: Every year from January to February (winter vacation) and July to August (summer vacation), the proportion of student customer base exceeds 60%, and is the period of parent-child family consumption of the concentrated outbreak.

Weekend: Especially on Saturdays from 14:00 to 18:00 pm, this is the strongest desire of parents to take their children to travel.

thinkthink, a park in Shanghai, opened a week before Children’s Day. In conjunction with the "Children’s Day Special Offer" activity, the passenger flow exceeded 8,000 in the first week, and the member conversion rate was as high as 55%! This efficiency is comparable to the performance of the average opening model in a month. Is it not instantly feel like I missed several hundred million?

2. 30 days before opening: How to accurately accumulate customers and increase investment in advance for the full amount?

30 days before opening, the Golden Window of Paradise Park is absolutely doable. This stage is good, and the subsequent traffic explosion will have a solid foundation.

Which time nodes are "minefields" and which are "smooth roads"?

Guide to avoid pit avoidance: Be sure to avoid opening the first week of school and the opening of large shopping malls during the same period! Otherwise, youof traffic may be ruthlessly diverted, wasting a good opportunity to open.

Preferred combination: It is recommended to choose the "weekend + holiday" of dual-node startup mode, such as "Friday trial business + official opening on Sunday + Saturday and Sunday". This combination punch can form a powerful superposition effect of traffic, making youof open a huge momentum!

Have you learned how to save customers?

1. Online fission: Launch the "9.9 yuan grab a 300 yuan opening gift package" event, including 2-hour experience coupon, parent-child manual course, and 50 yuan deduction coupon for toy stores etc. Set up rules for forwarding the Moments Collection and Unlocking Gift Packages, and 5,000+ parents can enter the group in just 3 days. This transmission speed is simply viral marketing!

2. Offline promotion: in kindergartens and communities distribute "opening countdown calendars", check in and exchange small gifts every day, easily covering 80% of families within 3 kilometers, making youof Paradise a "star" in the community!

3. Cross-industry linkage: Cooperate with maternal and infant stores to "buy milk powder and get VIP channel vouchers", and jointly launch "Class registration and annual card" with early education institutions. A park in Shenzhen has done these operations. In 30 days before the opening, 1,200 groups of have customer information were collected, of which 35% were converted into annual card users, with pre-sale revenue of up to 240,000 yuan! Have limited investment and unlimited possibilities. Locking in paid customers in advance makes yourof capital chain healthier.

3. 72 hours of opening: How to ignite traffic and create a phenomenal paradise?

72 hours after opening, I determine whether the park’s traffic can “sky” at critical moments, which requires exquisite strategy and strong execution of operation.

The first day of opening: Create a "sense of scarcity" and make the passenger flow line up to scream!

Limited time benefits: The top 100 customers who attend the event enjoy "1 yuan to play all day" and give them customized medals. Who doesn’t think that you have this scarce prop? Then set the "Golden 1 hour" (10:00-11:00) tickets to rise step by step, which stimulates early consumption, making everyone rush to "take advantage". Isn’t it interesting?

Quotation design: Invite local KOL parent-child bloggers to cut the ribbon, live broadcast of the "Genuine Director’s Metamorphosis", and instantly exceed 100,000+. This not only opens, but also a national carnival of social feast! Here, it is not only an amusement park, but also a trendy gathering place and an innovative experience venue!

The next day – the third day: In-depth conversion of "Membership Day" and turn tourists into "iron fans"!

Member rights upgrade: apply for an annual card during the opening period, and give away free themed events throughout the year (such as Christmas parties, dinosaur science days) and exclusive room reservation privileges once a month. The member conversion rate of a certain park reached 68% the day after its opening, 3 times higher than usual, which is simply a direct conversion of experience into value!

Educational scenario implantation: launching "Opening limited courses", such as "Space Exploration Laboratory", the experience price is 98 yuan (original price 198 yuan), the on-site registration rate exceeds 40%, deeply integrating entertainment and study, breaking through tradition, and bringing us a more comprehensive experience of children’s growth.

4. 15 days after opening: How to accumulate reputation and make the park continue to be popular?

15 days after opening, the reputation of the golden cycle has accumulated. At this stage, you need to pay attention to the user experience and encourage them to "speak up" for you.

User experience refinement: make every game full of surprises!

Dynamic line optimization: according to the passenger flow data in the first week of opening, adjust the location of popular projects in time, such as moving VR equipment from the corner to the central area, the queue time can be shortened by 40%. Refine operations to make every interaction smoother.

Service standardization: train employees to use "3-sentence communication method", such as "Baby think about which planet to explore today?" "You can redeem the astronaut medal after completing 3 missions!" "Remember to bring your good friends to receive a mysterious gift tomorrow\~" This personalized ofservice allows customers to feel paid attention and greatly improve their satisfaction.

UGC content fission: Let parents become you of "self-come water"!

Launched a check-in activity of "Iof Paradise Diary", parents released photos with positioning of nine grids, and gave 100 yuan in deposited value bonus for more than 50 likes. Select high-quality content to create "Excellent Opening Moments" videos, and play in Paradise’s large screen in loop. This is not only a sharing of isuser, but also a free word-of-mouth marketing!

5. Different business formats of gold opening strategy: Adapt to local conditions and double the effect!

With 12 years of experience in the children’s amusement industry, Midong Entertainment has found that different business formats of children’s playgrounds have also paid attention to the opening time of:

Community store: You are open for business "two weeks before school starts", seize the "focus on the economy", launching the "homework hosting + amusement" package, with the average customer price increased to 120 yuan. This customized service meets the diverse needs of community and families.

Shopping mall store: The "Shop Celebration Month" of the bound mall is opened simultaneously, sharing the huge traffic resources of the mall. A park in Guangzhou took advantage of the 10th anniversary of the mall, and the passenger flow soared by 60%. This is a typical case of using external potential energy!

Cultural and hotel: Choose to open before May Day and National Day, and jointly launch a "parent-child package" with scenic spots, with foreign tourists accounting for more than 40%. Deeply integrate amusement and tourism, bringing us to a more immersive and comprehensive experience.

Conclusion: The essence of golden time is "maximizing efficiency". The golden opening time of children’s playground of the Golden Opening Time is never a simple date selection, but is the traffic accumulation, experience optimization, word-of-mouth fission of system project. From the precise customer storage 30 days before opening, to the explosion of traffic at 72 hours after opening, to the accumulation of reputation 15 days after opening, each stage needs to focus on the dual core of "user experience" and "commercial conversion". Remember: opening does not end, but isestablishuser trusts of starting point. When youin completes the triple jump of "traffic accumulation-member conversion-word-difference" in prime time, the subsequent continuous operation of of will achieve twice the result with half the effort!

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