An experienced amusement industry tells you： How to play a children’s trendy toy restaurant to make money？

An experienced amusement industry tells you: How to play a children’s trendy toy restaurant to make money?

How difficult is it to open a profitable children’s playground? Is the threshold high? Is the investment big? How long does it take to return this cycle? After seeing this article, you will understand!

How many pitfalls do you have hit in the industry?

When saying to the children’s playground, many people’s first reaction is "volume"!

Indeed, more and more children’s playgrounds are open in the shopping mall, with serious homogeneity and fierce competition. Many entrepreneurs have invested a lot of money, but faced the dilemma of insufficient customer flow and difficulty in recovering their capital. Why?

The reason is very simple: I didn’t find the right direction!

How to break out of this see like a red sea of ​​market? There are three core issues to solve: differentiated positioning, spatial planning, and profit model.

Differentiated positioning to find the segmented track

Traditional naughty castle? Technology interactive paradise? Parent-child physical fitness center? Still a trendy toy sports hall?

Different positioning determines the pattern of youofgoal customer base and competition. data shows that the growth rate of markets of trendy toys and sports halls in 2023 reached 35%, far higher than that of 8% in traditional playgrounds. what does that mean? With consumption upgrades, parents pay more attention to their children’s experience and growth.

Midong Amusement Research Center analysis: Combining rock climbing and trendy toys etc elements of comprehensive amusement space can better meet the needs of modern families. This is not only a simple amusement place, but also a visual and experiencing feast!

Space planning, how to maximize the use of every inch of land?

have limited space, infinite joy – this is not a slogan, but is planning ability.

How to plan a 200-square-meter of store to meet the needs of the game and maximize profits? The key is in the spatial sense of hierarchy and function partition:

Theme partition: according to age group design different areas

Combination of dynamic and static: Reasonable combination of high-energy areas and rest areas

Clear vision: Ensure parents can see their children at any time

Midong Entertainment’s 12 years of experience shows that scientific planning can improve the efficiency of space use by 38%, while enhancing the user experience. A Guangzhou ofcustomerthrough optimized spatial planning, and increased the original area of ​​play facilities by 30% and increased the monthly revenue by more than 50,000.

Profit model, you can’t live by tickets alone

Who says children’s playground can only rely on selling tickets?

Successful of playground have at least 3-5 revenuecome sources. According to statistics, the profit rate of the multi-revenue mode of playground can be increased by more than 40%.

Key profit points include:

Membership system (monthly/quadrennial card/year card)

Theme Events (Birthday Party/Festive Camp)

Peripheral derivatives (Catering/Toys/Photography)

Educational empowerment (ability training/parent-child courses)

Midong Entertainment Incubation of "Sigot" chain brand successfully achieved the "Amusement + Education + Peripheral" ecological closed loop, with member retention rate as high as 78%, far exceeding the industry average.

How to avoid trampling on pitfalls? These experiences are valuable!

Open a store and choose a location? Equipment procurement? Operation strategy? Every step is crucial!

The golden rule of site selection: you don’t have to be in the most expensive shopping mall, but you must have accurate customer base. Community-based commercial bodies, although the flow of people is not as good as that of large shopping malls, but the accuracy is high and the rent is low, making them more suitable for small and medium-sized investors.

Key points of equipment procurement: security first! Be sure to choose a supplier with qualifications and can provide a complete after-sales service. Midong Entertainment through ISO9001/CE/FCC triple certification, 15 invention patents ofproduct, has been successfully exported to 52 countries, with security and quality guaranteed.

The winning point of operation strategy: dataization + communityization. Through smart park management system, accurately analyze customer flow and consumption etcdata, guide operation decisions; at the same time, establish strengthens the community, enhances user stickiness and repurchase rate.

Industry trends, seize the opportunity to win

Without coming, in which direction will the children’s entertainment industry develop?

Technology integration: AR/VR technology makes the amusement experience more immersive

Education empowerment: combine education with entertainment, satisfying parents’ expectations for their children’s growth

Multiple scenes: Transformation from a single playground to a comprehensive experience place

This is not only a trend, but also an opportunity!

As the global leader in creative play space of the world, Midong Entertainment has been ready for this trend. We launch 12 new products every year, and the 5,000㎡ customized processing factory ensures product quality, so that every child can have have security, happiness, and growth of amusement space.

think to learn more about the professional knowledge or store opening experience in the children’s play industry? Welcome to leave a message or scan the code to add we consultation, we will provide you with more sharing of practical information!