Amusement Economics： Four classic site selection models, double the profit after choosing the right location!

Amusement Economics: Four classic site selection models, double the profit after choosing the right location!

The first step of choosing a site to determine the life and death of the children’s playground

Start a business and open a paradise. Can you really choose a location?

A successful children’s playground project, the location accounts for more than 70% of the success factor! That’s right, it’s just so cruel. No matter how good the equipment is and how delicate the operation of the equipment, if you choose the wrong place, you may not even have the opportunity to open the of.

So, what kind of venue is suitable for opening children’s play project? Today, I will reveal the four classic site selection models to you and decipher the opportunities and challenges in different scenarios!

Business center model: Popularity, high consumption

Business center? If there are too many people, it’s the bottom line!

The traffic of people in large shopping malls and commercial pedestrian streets is simply too explosive. During the peak weekend, the traffic of people in the well-known shopping malls can reach tens of thousands! There are so many people, and they always have children and parents passing by your doorstep, right?

Not only that, the consumption atmosphere of the business center is strong, and parents are more willing to pay for the money. Shopping is having fun, I’m in a good mood, my child thinks to play? Give money! This is the magic of business center.

Transportation? The subway and bus are fully covered, and the radiation range is often more than ten kilometers. You can easily find families in the third district and fifth ring road of the city!

Community peripheral model: many regular customers, fast reputation

The community is the center of children! Opening a paradise in front of your doorstep is simply a precise blow!

Think like this: After school, my mother called, "I performed well today and took the park in Yougo community for half an hour!" – This kind of convenience is the large park in the remote suburbs can never compare with the advantage of.

Even better, the speed of information dissemination among community residents exceeds the think image. "Mom Zhang, I’m playing the newly opened Of Paradise yesterday, and the facilities are great!" The next day, all the parents of the community knew. This word-of-mouth effect is much better than spending money on advertising!

The relatively low rent also allows you have more space to offer discounts or upgrade equipment. Once the in-community gains a foothold, this wave of customer sources will be as stable as Mount Tai!

Model near kindergarten/school: etc. Stay for a long time, and transform it strongly

When going to school and after school, two waves of peak abortions are fixed every day. Parents always need to pick up and drop off their children for a while. At this time, a park located near the school is simply a savior!

"Mom has another half an hour of meeting, you go to the park first and pick you up after work" – What a natural consumption scenario!

The school also often organizes activities, cooperates with the school to establish, and organizes class activities regularly. Who doesn’t like this stable source of customers?

The operating time is also very flexible. Clean and maintain the class period, open all your business after school, and make a big move on weekends! You can also design some popular science experience areas in combination with the course to combine education and entertainment, and parents can buy it even more!

Tourist scenic spot model: high customer unit price and strong seasonality

Tourists in scenic spots walk of wallets! Especially for family tourists, of consumption decisions are easier and more casual in traveling.

"The children play in the park for an hour, and we take a break" – a typical think method for tourists in scenic spots. Moreover, these tourists come from all over the country, and their reputation spreads widely, bringing more exposure to youofbrand.

As a supporting facilities in the scenic area, you can also receive traffic support from the scenic area. Many scenic spots even take the initiative to find children’s playgrounds to cooperate because this can extend tourists’ stay time and increase overall consumption.

Of course, the scenic spot model is of strong seasonality, the holidays are full, and the daily life is deserted. How to balance the operation of peak and low seasons is the biggest challenge of this model.

The location selection is not only for people, but also for precise traffic.

In fact, no matter which mode, the core is accurate traffic. No matter how many people there are, what’s the point of coming have not brought the child? No matter how large the space is, what is the point of having rent beyond the scope of affordability?

From a professional perspective, children’s playground site selection should consider:

Density and type of goal customer base (consumption capacity, consumption habits)

Site cost to return ratio

competition environment analysis

Surrounding supporting facilities (parking, catering etc)

Space adaptability (layer height, column net etc)

My ten years of experience in amusement tells us: There is no best of mode, only have the best suitable for youof mode!

As the leader of creative amusement space in the children’s amusement industry for ten years, Midong Entertainment not only provides one-stop service from design, production to installation, but also provides investors with professional site selection evaluation and suggestions. Have 15 invention patents, and the product is sold to 52 countries. Weofgoalis: Let every child have have have the space for entertainment, happiness, and growth!

think to learn more about industry news? Follow Midong Entertainment and professionally answer every question you have!