2025 Parent-child economy blue ocean： The gap between second and third-tier naughty cast market reaches 80%

2025 Parent-child economy blue ocean: The gap between second and third-tier naughty cast market reaches 80%

2025 Parent-child economy blue ocean: The gap between second and third-tier naughty cast market reaches 80%

Is the county-level parent-child consumption really so "savory"?

"In Hangzhou, we have to fight for a price war, but in Linyi, we can collect money while lying down." Chen Wei of the operation director of Leqi Group, truly sighed. Why is this happening? "China Parent-Child Consumption Market Research Report" reveals the truth: the coverage rate of high-quality children’s amusement venues in second- and third-tier cities is less than 20%, but the demand gap is expanding at a rate of 37% per year. This means that the sinking market is ushering in a "naughty castle nuggets"! Who says that the county town only has low-end consumption? Here, not only is there a huge gap in market, but it also has of the "blue ocean" of parent-child economy like never before! Midong Entertainment has been deeply involved in the children’s entertainment industry for 12 years and has long seen the huge potential of this market.

How to get out of the "copy and paste" of the pit in county markets?

Is it a loss to simply "copy and paste" the first-tier city model to the county town? Of course not! The success of county markets requires a "dimensionality reduction strike" of innovation and a set of "three times faster profit formula".

What is the "trend" game for a naughty castle in the county?

Have limited investment and unlimited innovation! Saying goodbye to the same "plastic slide + colored ball pool", we need offismodule design and customized of theme scenes. Midong Entertainment provides a one-stop solution for the research and development, production, construction and operation of amusement equipment. In order to help investors achieve the rapid implementation of "container scenario components" of "container scenario components", it can even go from site selection to opening in 10 days! We can also create the "quarterly theme rotation system", which can switch dinosaurs, oceans, and forest scenes on demand, and constantly bring a fresh experience of it. Whoever says county park can only be the "low-end version"? We should create a trendy position of ofis full of technology and interactiveness, so that children can fully release their vitality in an immersive experience, challenge themselves and achieve breakthroughs!

Site selection also has the "golden triangle"?

You can decide on the location without slapping your head! The logic of the site selection of sinking marketof is completely different from that of first-tier cities. Successful cases show that the best location is "Kindergarten 500 meters + Community Square 300 meters + Commercial Street 200 meters" of Golden Triangle Area. This layout can not only cover high-frequency of community customers, but also take advantage of the government’s "15-minute child-friendly live circle" policy to enjoy a maximum of 30% of rent subsidy. Midong Entertainment Service covers various scenarios such as shopping malls, supermarkets, shopping centers, commercial complexes, communities, parks, and scenic spots. In order to help investors accurately lock in these "golden triangles", it has formed a "parent-child consumption alliance" with maternal and child stores and education and training institutions to share precise members.

How to make customers "seesee when they go home often"?

Can you only rely on price wars? Of course not! We must build our own "quality moat"! Establish "Parent-child level breakthrough point system", allowing parents to scan the code to participate in interactive exchange of early education courses; set up a "dad-only challenge zone" to increase the stay time of male parents by 210%; introduce smart bracelets to push consumption reminders in real time, and sales account for 38%. Midong Entertainment provides a one-stop solution, in order to help customers build a full-chain comprehensive service capability from planning and design to operation support. Ofdata, a brand flagship store in Handan, Hebei, shows that its average daily passenger flow exceeds that of first-tier cities with the same area of ​​stores, the annual card conversion rate is as high as 47%, and the investment return cycle is only 6-8 months, a 60% shortening from first-tier cities!

Play around the county and bring you the "travel cycle"!

After 12 years of industry development, Midong Entertainment has successfully created more than 500 project cases and accumulated rich practical experience of. We know that without coming of competition, we will never simply expand scale, but we need in-depth insights and continuous innovation of operational capabilities for users.

The county’s naughty castle is not coming, it is “parent-child ecology”!

Before this, children’s playground will no longer be a single amusement place, but will extend the "parent-child ecology" to the entire industrial chain. Explore the etc models of "park + study camp" and "park + parent-child hotel". Midong Entertainment has always been committed to providing diversified ofproducts, including expanding rock climbing, trendy toy sports halls, indoor naughty castle parks, and outdoor unpowered climbing equipment etc. This is to meet the market’s demand for business integration.

Use "technology" to light up the unsuccessful coming!

AR interactive wall and intelligent physical energy monitoring etc "black technology" equipment costs have dropped by 70%! County parents are willing to pay a 30% premium for the sense of technology. As a leader in technology innovation in the industry, Midong Entertainment will continue to integrate technology into play, allowing children to experience the charm of cutting-edge technology in interaction and gain a more immersive of experience.

Conclusion: The county is a naughty castle, and is welcoming the "coming-come gift"!

When first-tier cities fall into the "equipment competition" of intra-roll, those players who know how to use "quality content + localized operations" to leverage county economy are reaping real dividends in the second half of the parent-child track! Midong Entertainment looks forward to working with all amusement industry practitioners, investors and operators to seize the wave of parent-child consumption revolution under the reconstruction of county economy and jointly usher in the golden age of naughty fort industry!

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