2025 Children’s Playground to avoid pits： 5 business tips for beginners

2025 Children’s Playground to avoid pits: 5 business tips for beginners

It’s been 2025, and you are still considering opening a traditional children’s playground? Don’t rush to invest money!

Seeing the flowers blooming everywhere of children’s playground, many entrepreneurs were moved. After all, the threshold for this industry is not high – buy a few sets of equipment and rent a venue to open it. But is reality really that simple? The answer is: Too naive!

Data shows that the average survival period of traditional children’s playground of 2 is less than 18 months. Those "three" paradises rely solely on slides, ball pools, and sand pools are experiencing an unprecedented survival crisis. Why? Because times have changed, and children’s needs have changed.

Redefining the Children’s Paradise: Say goodbye to the era of "equipment pile-up"

Traditional thinking kills people. Many newbies think that the more devices, the better. What’s the result? The space is crowded and the experience is bad, and the children get tired of playing for a few times.

Modern children’s playgrounds require ofis compound experience: being able to play, learn, socialize, and interact. This place is not only a children’s amusement paradise, but also a family of social space! Think like it, children are in front of rock climbing challenges, parents are in back of coffee and chatting – this is the real "one-stop" service.

What does the success of paradise do? Integrate trendy elements, introduce technological innovation, and create an immersive experience. Not only can children release their vitality, but they should also inspire their elephant and creativity.

Location selection: Just don’t have many people

"Don’t you be afraid of the deep alley"? In the children’s playground industry, this sentence must be understood in reverse.

Traditional paradise relies heavily on abortion, but the good location has long been stolen. What should I do if a newbie? Reassess the value of the location!

Don’t blindly pursue the golden position of the mall. In-depth study of the surrounding areas: What is the proportion of young families? What are the consumption habits? How is the competition opponent distribution? When have, a precisely positioned of community store is more profitable than the "cannon fodder" store in a large shopping mall.

Remember: if it is suitable for the same, it is the best of.

Scale control: Small and beautiful are better than big and empty

Do you often invest in millions of large paradise? Beginners, please take a detour!

100-300 square meters of small and medium-sized paradise is a wise choice for beginners of the game. The investment is controllable, the risks are affordable, and more importantly ofis – it is easy to form characteristics. In this personalized era, the same of paradise lacks appeal.

Small space, great wisdom. Plan every inch of space reasonably so that the equipment is both rich and not crowded. Create a "have space and infinite joy" of experience, which is the skill of professional operators.

Price strategy: Don’t commit suicide by using "price war"

Frequent discounts and promotions? Congratulations to you, you are heading towards the fast lane of bankruptcy!

Maintaining the price system is to maintain brand value. Those long-term low-priced competition of the parks are often the first to go bankrupt. Why? Because low price means low value awareness, customers’ expectations for you will also decrease.

Correct of pricing strategy: Pricing based on value, not cost. You provide not only amusement equipment, but also high-quality parent-child time, security of entertainment environment, and professional of service experience.

Activities Innovation: Break out of the limitations of "playing"

Who says children’s playground can only play equipment?

Regularly organize diversified activities: nature exploration classroom, parent-child baking experience, digital treasure hunting games, space adventure themed activities… These creative activities not only enhance customer stickiness, but also expand the store’s influence.

Extend service outside the store. Outdoor parent-child activities on weekends, special themed parties on holidays, and cooperation with schools of education project – create more opportunities for interacting with families and make youof paradise a part of the community liveof.

Equipment configuration: Accurate configuration is better than blind stacking

More equipment ≠ good experience. This is the most likely newbies to make of mistakes.

Reasonable equipment configuration should consider: space utilization, age adaptability, security coefficient, and maintenance cost. Every piece of equipment must have the reason to store inof, and every inch of space must be maximized.

Remember: kids need more devices and better experiences of. A set of carefully designed rock climbing equipment is better than ten sets of same-sized slides.

Write in the end: There is no shortcut to success, but have methods

The children’s playground industry is undergoing in-depth changes. The traditional model is dead, and the compound experience is the best.

The secret to success is not about how much money is invested, but about whether it truly understands the needs of modern families. From the perspective of parents and children: What do they really think? What unique value can you provide?

After 12 years of deep cultivation in the industry, we have witnessed too many successes and failures. Those successful paradises have a common feature: they do not sell equipment, but sell experience; they do not sell business, but create value.

Think about knowing more practical experience and industry insights? Scan the QR code to add we to let us discuss how to stand out in this challenging industry. After all, behind every successful of paradise, there is a complete of methodology.

Introduction to Midong

Guangdong Midong Industrial have company is located in Shiji, Panyu, Guangzhou, China. It is a well-known domestic amusement equipment manufacturer.

Company provides customers with one-stop projectolve solutions for planning, design, R&D, production, construction after-sales service etc.

Mainly engaged in projecthave trendy toy sports hall, indoor children’s playground, expanded rock climbing, outdoor unpowered climbing equipment etc. Product covers most of the product needs indoor and outdoor, and has the full product line of production and R&D capabilities.

Company has a professional team of research and development, and we continue to pay attention to market dynamics and customer needs, and continue to innovate and launch new products projects to maintain the company’s leading position in the company’s industry.

Focusing on cross-border integration of elements in different fields, the Trendy Toy Sports Hall cleverly combines traditional sports and entertainment elements in innovation and excellence

These projects not only have a high degree of fun and interactiveness, but also allow all ages of groups to exercise their thinking ability and team collaboration ability while playing

We are determined and weave a dream paradise of laughter for every corner of the world, so that every paradise can become an irreplaceable joy magnet in the hearts of tourists around the world, shining brightly

In here, joy is not only a brilliant color, but also the most beautiful melody in the music of life. It is leaping and stirring, leading everyone into a wonderful world that forgets worries and embraces joy of joy.