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Indoor Playground Pricing Guide: Smart Strategies to Set Profitable Rates That Work

Indoor Playground Pricing Guide: Smart Strategies to Set Profitable Rates That Work

08/04/2025

Running an indoor playground that actually makes money? That’s the million-dollar question every entrepreneur faces. Price it too steep and families won’t show up. Go too cheap and you’ll be working for peanuts. Here at LiBen Group, we’ve been in the trenches with playground owners for years, and we’ve seen what works and what doesn’t. Let’s dive into the real deal on pricing your indoor playground so you can keep the lights on AND put money in your pocket. 1. The Numbers Game — Getting Your Costs Right 1.1 What You’ll Always Pay vs. What Changes Let’s get real about your expenses first. You’ve got costs that hit you every month whether you have one kid or a thousand kids walking through your doors. For a decent-sized indoor playground around 5,000 square feet in a city location, here’s what you’re looking at: Your fixed expenses are the bills that never go away. Rent will probably eat up around 8,000 to 15,000 bucks a month, depending on where you set up shop and how much space you’re working with. Staff wages…

Trendy Play Sports Venues: The Wealth Code for the Amusement Industry in 2025? Dissecting Mizone’s 12 Years of Practical Experience

Trendy Play Sports Venues: The Wealth Code for the Amusement Industry in 2025? Dissecting Mizone’s 12 Years of Practical Experience

07/31/2025

Why is 2025 the Golden Era for Opening Trendy Play Sports Venues?   Driven by both policy and demand, how hot is this sector? In recent years, the “National Fitness” policy has intensified, and Gen Z has transformed sports into social currency, making trendy play sports venues a “new standard” for driving mall traffic! Mizone Amusement, tracking projects in 37 cities, found that in 2023, the per-square-meter revenue of trendy play venues was 2-3 times higher than traditional soft play areas, with holiday occupancy exceeding 95%—are you really going to miss out on this wave of dividends?   Is the Profit Model of Trendy Play Sports Venues Truly Robust?   Don’t just focus on tickets! Three major revenue streams will keep the money flowing. Mizone’s “Hi-Cat Extreme” sports venue is a textbook example: tickets account for 60% (88 RMB/person on weekdays, 128 RMB/person on weekends), corporate team-building rentals account for 25% (a single day’s highest rental reached 8,000 RMB), and merchandise + F&B account for 15% (custom trendy T-shirts, energy drinks with a 30% repurchase rate). Limited space, unlimited profit…

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