Mizone Case | Why can we earn 100,000 yuan a day during the National Day?

Mizone

Hunan Yiyang Stubborn Engine Sports Hall, built by Mizone, handed over an eye-catching report card in just six days of National Day: successfully attracted more than 10,000 people to experience it, with a revenue of up to 600,000 yuan!

In today’s competitive space utilization of commercial real estate, how does this site of only 600 square meters and 4 meters high break through the limitations of area and height, perfectly implement the core concept of “technology, sports, and trend”, and maximize commercial value? Mizone gave a textbook answer.

Visual strategy

The small area of low-rise space is most afraid of visual dullness and depression. The design team of Honey Skillfully uses visual language to make the “Naughty Engine” have its own traffic aura:

The whole venue boldly uses a calm industrial gray as the space base, which instantly enhances the sense of luxury and fashion of the venue. The vibrant orange and futuristic blue are cleverly interspersed to form a highly recognizable “blue-orange contrasting aesthetic”. This design not only greatly enhances the visual level and memory point of the space, but also the best embodiment of the concept of “trend”.

Drainage at the C position

We designed and placed the LIGHT WHEEL MOTORCYCLE in a prominent position in the center of the venue, which is a device full of technological elements, which is naturally the most powerful drainage C position.

Ingenious entrance

The embedded 360 BICYCLE placed at the entrance is not only eye-catching, but also maintains visual connection with the venue through the hollow design, enhancing the layering of the space, allowing customers to see through the vitality of the venue at a glance and stimulate the desire to explore immediately.

The line wins

The key to the successful operation of a venue lies in whether the flow planning can efficiently divert the needs of different customer groups. Combined with the actual venue and customer needs, Honey Amusement rationally arranges nearly ten projects with the concept of “light sports + light entertainment”:

We know that a successful trendy toy hall must meet the needs of parent-child families for safety and fun at the same time, as well as the pursuit of excitement and competition by young people.

Therefore, we have achieved the non-interference of “stimulus projects”, “parent-child projects” and “social projects” through the flow line. Expansion, trampoline, Mario level, physical fitness and other projects are carefully laid out.

This kind of precise customer diversion not only meets the safety needs of family customers, but also takes into account the stimulating pursuit of young people, and successfully solves the pain point of “difficult to adjust” in traditional parks, which is also the key to the continuous increase in the flow of people during the National Day.

Honey moves real combat power

The popularity of Yiyang Stubborn Engine Sports Hall once again confirms the practical ability of Mizone’s full-process one-stop solution.

From the initial design concept, to breaking through the limit of 4 meters of floor height and 600 square meters, to maximizing the use of area in the project configuration – Mizone has always been committed to providing professional escort of “planning, design, R&D, production, construction and after-sales”.

With its excellent design innovation and amazing operation data, Yiyang Project provides a “National Day Explosive” template worth learning from for customers looking for solutions for small-area, low-rise and high-end sites!