Как создать горячий проект в спортивном зале?

摘要:

How to create a hot project in a sports hall?Sports venue operation needs to balance popular project

How to create a hot project in a sports hall?

Sports venue operation needs to balance popular project cultivation with inefficient facility management. Reasonable configuration resources and continuous optimization of experience are key to improving returns. The following is verified of operation management method:

1. Core project operation

High-quality projects need to continuously improve experience and maintain long-term attractiveness.

• Examples of rock climbing area renovation:

After introducing the rank promotion mechanism and challenge reward system:

The rate of repeated visitor experience increases

Through social communication drives new customer groups

• Group business development:

The expansion training area is transformed into:

Enterprise team building base

Family Activities Area

Through customized course development, stabilize group customer sources

2. Inefficient facilities management

Graded disposal for facilities with low long-term use rates:

▷ Elimination criteria:

The average daily use is less than 10 people for 3 consecutive months

Reform cost is higher than expected profit

▷ Renovation plan:

Function conversion: Change the idle area to a rest area + light food bar

Device upgrade: Increase VRmodule to improve interactivity

Time operation: Set a test market response in a specific experience period

3. Key points of operation management

Scientific operation requires grasping three basic dimensions:

Security control

Implement weekly inspection system of equipment

Improve emergency plans

Standardize operation procedures

Resource allocation

Core project for concentrated resource promotion in peak season

Optimize labor and energy consumption costs in off-season

dataanalysisapplication

Track the ratio of customer flow to revenue of each project

Adjust pricing strategy according to data

Establish facilities renewal priorities

Summary: Continuous optimization of operations requires:

□ Monthly assessment of project performance

□ Quarterly update facility configuration

□ Annual audit security standards

Throughsystem management achieves efficient utilization of resources and ensures continuous revenue of venues.

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