Children’s playground weekdays Unlock parent-child

Children’s playground weekdays: Unlock parent-child joy of "traffic password"

Children’s playground daily operation: unlocking the "traffic password" of parent-child happiness

Exploring the weekday potential of children’s playground: How to say goodbye to the "weekend limited"?

Whoever says the Children’s Paradise can only be popular on weekends? How to achieve a good harvest of popularity and profit on weekdays?

Children’s playground of operation often faces the dilemma of "weekends are full and deserted on weekdays". But don’t forget that parent-child consumption market has unlimited potential! Who says that he can only "wait for the rabbit" on weekdays? As long as the strategy is right, it can become a "traffic password" of paradise on weekdays! As a 12-year-old in the children’s amusement industry, we know that through precise positioning, innovative experience and resource integration can completely allow children’s playground to bid farewell to the "weekend limited" and achieve a happy bloom throughout the year. Here, not only is the child freeing vitality of the world, but also the family’s deep interaction of the best space!

How to accurately "gather fans" of children of different ages according to different times?

The secret of "gathering fans" in "time segment" on weekdays! For preschoolers, the exclusive time of daytime istheyof from Monday to Friday. We can launch the "weekly early education package", which cleverly integrates amusement with picture book reading and handmade activities etc early education courses to cultivate children’s ofthink elephant and creativity. At the same time, a "parent-child interaction period" is set to attract full-time mothers and elderly people to take care of their children, and to enhance the interaction and emotional communication between parents and children. After 4 pm, school-age children will be left after school, and the park can be transformed into a "after-school happy station", providing "after-school care + amusement" service, and even cooperate with surrounding schools to provide pick-up and drop-offs, solving the worries of the two-working family, achieving a perfect balance between study and entertainment. After 6 o’clock in the evening, working parents finally have time to accompany their children, and open parent-child theme activities, such as scientific experiments and role-playing, extend business hours, and create an exclusive of evening parent-child time, so that the experience can be upgraded infinitely!

How to go through flexible pricing and membership system and firmly "lock" the loyal customer?

Have limited price of, unlimited loyalty! In weekdays of non-peak hours, for example, discounts can be launched before 10 am or 2-4 pm to attract price-sensitive ofcustomers, so that parents with careful budgets can also start a happy journey at more affordable of prices. More importantly, ofos should launch "weekly card/monthly card" for the weekend card, providing great benefits for long-term customers. This can not only lock in stable customer sources, but also cultivate children’s regular participation. In addition, member exclusive privileges are even more essential! For example, it provides free opportunities to participate in weekday special courses, such as English enlightenment and Lego construction, so that children can grow up while having fun. You can also set up points for gifts or free weekend experience coupons to significantly increase membership stickiness and loyalty, making youof Paradise the "second home".

In addition to regular play, how to create a unique of children’s playground experience?

Experience is king, innovation comes first! Just providing amusement equipment can no longer meet the needs of today’s parents. We can make the park operation curriculum, cooperate with professional early education institutions, offer paid courses, such as sensory training, art enlightenment, scientific experiments, and formulate fixed courses. In the development of innovative concepts in the R&D of amusement equipment, such as 360 bicycles, diamond centrifuge etc., it is in order to provide a richer and more challenging interactive experience. Designing short-term theme activities in combination with festivals, seasons, and IP hotspots, such as "Dinosaur Week" and "Space Exploration", can further inspire children’s curiosity and desire to explore. In addition, the "role play area" and "scientific exploration corner" etc featured areas were added, and AR/VR interactive equipment was introduced to create an immersive experience full of technology, allowing children to feel unprecedented joy in the interweaving of virtual and reality, and truly realize a differentiated experience!

How to cooperate through different industries and expand the source and business map of children’s playground?

Resource integration will achieve twice the result with half the effort! The era of fighting alone has passed, and socialization and cooperation are the kingly way! Cooperating with surrounding kindergartens and childcare centers to undertake group activities or outdoor teaching can not only bring you stable customer sources, but also increase the popularity of the park. Joint mother and baby shops and children’s photography etc merchants to launch joint coupons to achieve mutual benefit and win-win results and jointly expand the customer group. The "one-stop solution" of Midong Entertainment is the concept of embodying this, from planning and design to operational support, it can help the park realize comprehensive development. In addition, for enterprise customers, "employee welfare packages" can be launched, for example, half-price coupons for parent-child days, or undertake enterprise family day and team construction activities. This can not only bring intimate benefits for enterprise employees, but also effectively expand the business map of the park, making youof the park a preferred place for enterprise customer team building of the company!

How to optimize the parent experience and make companionship a enjoyment?

With peace of mind, the paradise will be warmer! Parents are important customers of children’s park, and their experience directly affects the reputation of the park. In the parents’ lounge area, free WiFi, charging sockets, and simple coffee meals are provided to meet the needs of their children. In more than 500 project cases, I know that details determine success or failure, so parents’ needs will be fully considered in the planning of the in Paradise. Set up a quiet office area to meet the temporary office needs of parents; open a "mom salon", such as yoga and flower arrangement courses etc, which not only increase non-child consumption, but also allow parents to accompany their children of the same time relax. In addition, the through monitoring screen allows parents to check the dynamics of children in real time, enhancing the sense of security; provides free children’s hosting service (limited time), liberating parents’ time, allowing them to take a break or free activities in the park, making parent-child time truly a enjoyment.

Children’s playground of business is a journey full of challenges and opportunities. Through precise customer acquisition in time segments, value-added course content, upgraded parent experience, and resource integration and cost reduction etccrategy, upgraded children’s playground to a parent-child social space, which not only balances the daily revenue and reputation, but also accumulates energy for weekend customer flow, allowing joy to continue to bloom, and win your own of the world in parent-child consumption market!

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