Trendy Play Sports Venues: The Wealth Code for the Amusement Industry in 2025? Dissecting Mizone’s 12 Years of Practical Experience

Why is 2025 the Golden Era for Opening Trendy Play Sports Venues?   Driven by both policy and demand, how hot is this sector? In recent years, the “National Fitness” policy has intensified, and Gen Z has transformed sports into social currency, making trendy play sports venues a “new standard” for driving mall traffic! Mizone Amusement, tracking projects in 37 cities, found that in 2023, the per-square-meter revenue of trendy play venues was 2-3 times higher than traditional soft play areas, with holiday occupancy exceeding 95%—are you really going to miss out on this wave of dividends?   Is the Profit Model of Trendy Play Sports Venues Truly Robust?   Don’t just focus on tickets! Three major revenue streams will keep the money flowing. Mizone’s “Hi-Cat Extreme” sports venue is a textbook example: tickets account for 60% (88 RMB/person on weekdays, 128 RMB/person on weekends), corporate team-building rentals account for 25% (a single day’s highest rental reached 8,000 RMB), and merchandise + F&B account for 15% (custom trendy T-shirts, energy drinks with a 30% repurchase rate). Limited space, unlimited profit…