How to choose a location for an investment amusement park？ These 5 key factors determine success or failure!

How to choose a location for an investment amusement park? These 5 key factors determine success or failure!

Has youis ever thought about opening a children’s playground? The first step of choosing a site often determines the success or failure of the project. How to choose a location that will make the business of the amusement park prosperous? Today, let’s talk about several key factors of the site selection of the amusement park.

1. Flow of people: The playground of “lifeline”

There is no abortion, no matter how good the equipment is, it will be decorated.

Shopping mall atrium, supermarket entrances and exits, densely populated public spaces… These places have their own traffic and naturally have the advantage of customer sources. According to industry data, the traffic of children’s playground is located in the center of the mall, and the passenger flow is about 40% higher than that of remote locations!

But don’t be confused by "many people". The key issee "precise abortion" – have children of families, weekend leisure of young families is truly ofgoalcustomer. An office building surrounds the of business district, with crowds of people but it is difficult to convert into passenger flow.

2. Surrounding facilities: mutually achieve the business ecology

It is difficult to fight alone for a long time. What should you have around the thinkof amusement park?

Restaurants (parent rest areas), children’s goods stores, educational institutions… These business formats can form complementary relationships with the amusement park and divert traffic to each other. For example, if the child is tired of playing, parents can directly dine nearby; after shopping, parents can reward their children to play in the playground.

A successful case: A shopping mall in Guangzhou through the combination of "Amusement + Catering + Parent-Child Retail" has increased the overall turnover by more than 30%. This is the business model and the power!

3. Site conditions: security first

securityis playground of lifeline, and the site selection must also consider the hard conditions.

The floor height is not less than 3.5 meters, the ground load-bearing is sufficient, and the fire passages are unobstructed… These are all not to compromise on the bottom line. Especially fire security, it is necessary to ensure that at least two security exits have been opened and that the evacuation passages are spacious and unobstructed.

Don’t ignore the site structure! Arc and triangles of space are special, but the device configuration will be limited. Founder of space is easier to plan and has higher equipment utilization.

4. Rental cost: do what you can

No matter how good the location is, the rent pressure is too high and it is difficult to sustain.

Calculation formula: Rent should not exceed the expected turnover of 15%-20%. If this ratio exceeds this, even if the passenger flow is strong, it may not be enough to make ends meet. Although the rent for low floors is high, the passenger flow and security are more guaranteed, which is worthy of priority.

Use negotiation strategy cleverly! We can strive for preferential conditions for rent-free and stepped rental during the decoration period to reduce initial pressure. A customer through professional business negotiations successfully obtained a half-year renovation period without rent, saving a lot of money for entrepreneurship.

5. Competition pattern: differentiated survival

When choosing a site, be sure to investigate similar amusement parks within 3 kilometers of surrounding areas.

Too many homogeneous competitions? It’s not necessarily a bad thing! Say, there is a strong demand for markets in this area. The key is to find differentiated positioning – for example, Midong Entertainment of Rock Climbing Theme Design, which can stand out among many traditional naughty castles.

Professional research shows that the unit price of amusement park with distinctive themes is about 25% higher than that of ordinary amusement parks, and the repeat customer rate is 40% higher!

Outside of site selection: Operation is the magic weapon to win

The first step is to select a site, and the subsequent refined operation is the key to winning the long-term victory of the future.

Equipment updates, event innovations, member maintenance… all require support from professional operation system. We have 15 patented technology of Midong Entertainment, which not only provides one-stop amusement equipment solution, but also provides partners with all-round support from site selection to operation, helping investors to remain invincible in the fierce market competition.

think learn more about playground investment and operation of expertise? Welcome to contact us to let professional people and professional affairs protect your investment!