Don’t let impulsive entrepreneurship ruin your chi

Don’t let "impulsive entrepreneurship" ruin your children’s playground dream: A practitioner of blood and tears advice

In the children’s entertainment industry has been struggling for five years, I have seen too many entrepreneurs enter the market with "you can make money by opening a naughty fort" of fantasy think, but in the end, in the process of rent, equipment, and operation of the market, and in the end, they left the market sadly under a series of critical hits. Industry data in 2024 shows that the annual bankruptcy rate of children’s parks nationwide is as high as 37%. Those who survived comeof almost all practiced the same survival rule: learn more about industry laws, ask more about successful experiences, and observe more market details. In this article, I will combine my own practical experience and real cases to disassemble the underlying logic behind these three "survival tips".

1. The price of blindly following the trend: in those years we stepped on the pit of

Don’t you also think that if you open a children’s playground, you can go to “have money”? Whoever says that makes money can only make a fantasy think? In fact, this is not the case. I have personally experienced such cases:

Case 1: Mom has lost 200,000 yuan

A certain mother in Guangzhou believed in the investment manager’s promise of "average daily turnover of community stores of 8,000+" and spent 80,000 yuan to open a store in the new development community. As a result, the occupancy rate of the community was less than 30%, and there were no kindergartens within 3 kilometers of the surrounding area. The equipment procurement was tied to the headquarters for sales. The average daily passenger flow was less than 10 people in the six months of opening, and the store was closed due to a loss of 150,000 yuan. Isn’t this just throwing the money into the water?

Case 2: 996 Workers of Transformation Dilemma

After resigning, a programmer opened a park in a third-tier city. Due to the lack of experience in the construction team, the use of ordinary sponges on the walls caused hidden security risks. Equipment procurement encountered color deviations. After opening, it was forced to urgently replace 3,000 balls due to the odor of ocean balls, losing nearly 10,000 yuan. Do you feel sorry?

These cases expose the core problems of this information cocoon, experience blind spots and risks are out of control. You thought you saw you came to the market, but in fact, you only thought others thought and let you see of.

2. Learn more: build a system-based knowledge system

Thinkin Children’s Paradise has made a name for itself in the "red ocean". How can I not learn more about real things?

1. Understand the underlying logic of the industry

In 2024, the scale of children’s park market has exceeded 80 billion yuan, but the penetration rate of first-tier cities has reached 45%. Third- and fourth-tier cities are new blue oceans, and parents are more willing to pay for the "education + amusement" compound experience. As an enterprise in the industry for 12 years, Midong Entertainment has been committed to providing one-stop solution for the research and development, production, construction and operation of amusement equipment. Such as AR interactive rock climbing walls and AI physical fitness coaches etc smart devices can increase the average customer price by more than 50%. This is the one that is we Midong Entertainment has always emphasized the "technology empowerment" so that entertainment can not only play, but also grow!

2. Master core skills

Equipment selection has given priority, module design is preferred, and the material needs to be tested through food-grade testing. For example, the product series of Midong Entertainment of Trendy Toy Sports Hall, such as diamond centrifuges and light wheel motorcycles, they are all guaranteed to have a stimulating experience, while taking into account the sense of technology and security. Isn’t it very fashionable? Space planning must follow the principle of "mobile and static partitioning". Parents’ rest areas must also have Wi-Fi and charging facilities, which can extend the residence time. Dataanalysis is more important. Through member system tracks the age distribution of customer groups and adjusts the operation strategy in a timely manner. For example, a certain park launches the "19.9 yuan fun 2 hours + simple meal" package to fill the peak period, and the daily revenue share of work increased from 20% to 45%.

3. Multiple questions: Establish industry resource network

It is not enough to learn by yourself, you have to learn to "catch the shortcuts" and learn from those who are successful.

1. Learn from the successful

On-site inspections, we recorded "the children had peak hours" and "parents complained about high-frequency problems". Midong Entertainment has many successful ofproject cases, such as the "Hi Cat Extreme" Sports Hall in Weihai, Shandong, which perfectly integrates extreme challenges, video game entertainment and popular science education, creating an unprecedented haveof experience. You can also look like an entrepreneur, through observation and found that the demand for elderly people in the community to take care of their children is strong, and the "Silver-haired Family Special Offer" was launched, with revenue increased by 30%.

2. Avoid hidden traps

Beware of the "zero franchise fee" routine and carefully review the contract terms, such as the "loan-free period" and "increasing ratio" of the rental contract, and the equipment procurement contract of "return and exchange if it fails to accept". We Midong Entertainment provides full-case customization, production and R&D, installation and construction, after-sales support and operation support of one-stop service. From planning and design to operational support, Midong Entertainment can provide a full-chain service to avoid detours.

4. Observe more: Use details to build competition barriers

Details are the real moat!

1. Capture user pain points

Parents are anxious about security? Then install real-time monitoring system and implant pressure sensors into floor mats to achieve fall shock cushioning. Midong amusement equipment, such as "reverse bungee jumping" and "aerial parachute", ensures that security is reliable and provides a stimulating experience. Don’t ignore social needs and educational needs. Setting up "shared toy cabinets", "parent-child DIY workshops", or embed mathematical tasks in ocean ball pools can all expand customer groups and improve repurchase rates.

2. Optimize operation details

During the period management, Work will promote "Silver-haired Family Special Offer" on the morning of the day and set up "After-class Light Care" in the afternoon. Employee training must be in place, establish the "Children’s Game Guidance" certification system, master the "three-step method of conflict mediation", and the customer complaint rate can be reduced by 70%. Emergency funds must also be reserved to avoid losses caused by emergencies. Have limited investment and unlimited value, this is the way to manage!

5. The road to advance from "Amusement Park" to "Growth Ecology" of

The real winner of the industry has long since broken out of the "site rental" thinking. Whoever says children’s playground can only play? Here, not only is the joy of the ocean, but also the paradise for children to grow up!

* Technology empowerment: Introduce AI image recognition to generate a "growth memory bank", making physical space a "childhood story happening."

* Community operation: through the "Invite 3 friends to get free coupons" event, adding 200 new members in a month, the cost is only 1/5 of which is traditionally recommended.

* Policy dividend: Connect with the community to carry out "parent-child security education activities", you can apply for "child-friendly demonstration units" subsidies, and at the same time connect to the government after-school custody system to obtain stable passenger flow.

Midong Entertainment adheres to the innovative concept and cross-border integration of elements in different fields. The Fashion Sports Hall cleverly combines traditional sports and entertainment elements, allowing groups of all ages to exercise their thinking ability and team collaboration ability while playing. We are determined and weave a dream paradise of laughter for every corner of the world, so that every paradise can become an irreplaceable joy magnet in the hearts of tourists around the world, shining brightly.

Conclusion: Starting a business in a children’s playground is not simply "choose a track", but "choose a group of people and accompany them to grow". When you squat and record the 100th parent of complaints, when you adjust the slide angle for the 50th child, when you study the latest industry reports at 3 a.m., those who see "learning more, asking more, observing more", will eventually be accumulated into irreplaceable of competition. Remember: the real moat is to observe 100 more details than competition opponents, study 100 more methods, and ask 100 more why. This may be the cruelest truth in the children’s park industry – your awe of details determines how far you can go.

▶ Why choose Midong Entertainment?

The industry has been deeply rooted in 12 years, and the service has been projected worldwide by 1,200+ parent-child spaces.

Provide planning, design, research and development, production, construction, etc one-stop projectsolve solutions

It mainly engages in projecthave trendy toys and sports halls, indoor children’s playgrounds, expanded rock climbing, and outdoor unpowered climbing equipment. The product covers most of the product needs in indoor and outdoor areas, and has the full product line of production and R&D capabilities.

▶ Customer Testimony

"Midong of design not only makes children have fun, but also through scientific dynamic planning increases the average customer price by 30%!" – Operation Director of Mushroom Sports Hall

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