Mizone Case Study | ShenZhen Air party’s 18,000㎡ Trendy Play Masterpiece: From “Spatial Empowerment” to “IP Empowerment”, Leading the Industry’s Transformation Towards “Ecological Operation”
11/03/2025
This case details Mizone’s collaboration with ShenZhen Air party to create an 18,000㎡ trendy sports park. Guided by “light sports + light exercise + light entertainment”, it innovates via three-dimensional spatial design, IP empowerment, full-age project coverage and transparent all-in-one ticket pricing. The project achieved over 5 million yuan in opening-month sales and topped local group purchase rankings, offering a replicable, profitable solution that leads the industry’s transformation from equipment-focused operations to ecological management.
